Bonus Brand Tuned Program
What others are saying:

I am proudly adding a โญ๐๐๐๐๐๐๐๐๐ to my creative career. I am thrilled to announce that I have been ๐๐๐๐๐๐๐๐๐๐ in โก ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐ (Intellectual Property) by the Brand Tuned Accreditation Program & Shireen Smith (IP Lawyer).
#BRANDPROTECTION + #BRANDCREATION GOES HAND IN HAND. It is my responsibility as a branding expert to provide accurate knowledge & fact-based findings to my clients. Leveling up my knowledge in brand creation & branding is vital, so I can guide and help my clients succeed.
I am glad that I took the decision to take this course, and I am looking forward to serving and advising my clients better.
- Valeria Aristidou
Brand Strategist | Graphic Designer | Branding Expert

The world ๐ of BRAND is fascinating to me.
The branding industry has multiple disciplines and thereโs a significant amount of evidence- based research on how brands develop distinctive brand assets and the critical concepts of building and protecting brand value.
I hadnโt appreciated the controversies that exist around concepts such as differentiation and brand purpose.
As lawyers, we learn to focus on IP but really getting to grips with what the branding community has to offer to help inform and shape our wider thinking has further opened my mind ๐ง
Iโve been a fan of Shireenโs work, podcasts and articles since reading her book Brand Tuned, โThe new rules of branding, strategy and intellectual propertyโ.
Pleased to have recently completed the Brand Tuned Accreditation, that Shireen founded.
- Vitoria Jones
Head of Legal at BEAUTY BAY